Flower Delivery Clapham Privacy Policy

Introduction

Your privacy is extremely important to us at Flower Delivery Clapham. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you place orders with us. The policy is created in alignment with the UK General Data Protection Regulation (GDPR) and applies to all customers placing Flower Delivery Clapham orders from Clapham and the surrounding districts.

What Information We Collect

As part of our flower delivery service, we collect a range of data to enable smooth ordering, payments, delivery, and support. Depending on your interactions, we may collect the following categories of information:

  • Identifying Information: Name, delivery address, and contact details including phone number (for order delivery coordination).
  • Recipient Details: Name and address of the person the flowers are being delivered to; contact information as necessary.
  • Order Information: Product selections, special messages, order notes, and delivery preferences.
  • Payment Information: Cardholder name (and limited payment details, processed securely via payment processors—see below).
  • Communications: Records of correspondence, including email or phone communications regarding your order or inquiries.
  • Technical Data: IP address, device and browser data, and site usage information, collected using cookies and similar technologies for analytics and to enhance your experience.

Lawful Basis for Processing Personal Data

Under GDPR, Flower Delivery Clapham processes your personal data on several lawful grounds:

  • Contractual Necessity: To process and deliver your order, fulfil purchases, and provide associated services such as delivery updates and customer support.
  • Legal Obligation: For compliance with financial, accounting, and regulatory requirements.
  • Legitimate Interests: To improve our service, handle inquiries or complaints, and ensure the security of our website and business operations. Our legitimate interests do not override your fundamental rights and freedoms.
  • Consent: For sending promotional materials or marketing communications, if you have opted-in to receive such updates. You may withdraw consent at any time.

How We Use Your Data

Personal data collected by Flower Delivery Clapham is used for the following purposes:

  • Processing and fulfilling your flower order requests
  • Arranging delivery and keeping you informed of order status
  • Handling inquiries, complaints, or requests for information
  • Carrying out payment transactions securely
  • Conducting website analytics and improving site functionality
  • Sending service-related communications (transactional notifications)
  • Sending marketing materials and special offers, where you have provided consent
  • Complying with legal and regulatory requirements

Sharing Your Data with Third Parties

We take care to ensure your data is shared only when necessary and only with trusted third parties (data processors) supporting our business operations, such as:

  • Payment Service Providers: To process secure payment transactions. Payment card details are handled by third-party processors and are not stored by Flower Delivery Clapham.
  • Delivery Partners: To enable timely and accurate delivery of orders, including sharing your delivery information with couriers.
  • IT and Website Support Providers: For website hosting, technical support, and operational management.
  • Analytics Providers: To help us understand usage patterns and improve our services through aggregated data analysis.

Data processors may only use your data to provide the contracted services and are required to comply with data protection regulations. We do not sell or rent your personal data to any third party for marketing purposes.

International Transfers

Your personal data is generally stored and processed within the United Kingdom or the European Economic Area. In the event data must be transferred outside of these regions, we ensure suitable safeguards, such as Standard Contractual Clauses, are put in place to protect your data in accordance with applicable law.

Data Retention Period

We retain your personal data for only as long as reasonably necessary to fulfil the purposes for which it was collected, including meeting legal, regulatory, accounting, or reporting requirements. Typically, the retention periods are:

  • Order, delivery, and payment data: Retained for up to 7 years for accounting and legal compliance.
  • Marketing data: Retained until you opt out of receiving communications.
  • Correspondence records: Retained for up to 3 years following resolution of your inquiry or complaint.

When data is no longer necessary, it is securely deleted or anonymised.

Your Data Rights

As a data subject under GDPR, you have the following rights regarding your personal data processed by Flower Delivery Clapham:

  • Right of Access: Request a copy of your personal data that we hold.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request removal of your personal data where there is no lawful basis for continued processing.
  • Right to Restrict Processing: Request limitation of how we process your data in certain circumstances.
  • Right to Object: Object to our processing of your data where we rely on legitimate interests or for direct marketing purposes.
  • Right to Data Portability: Request transfer of your data to another provider where processing is based on consent or contract and is carried out by automated means.
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent, such as for marketing communications.

To exercise these rights, please contact us at Flower Delivery Clapham using our contact form or in writing. We may need to request specific information from you to help confirm your identity and ensure your right to access your personal data.

Security Measures

We implement suitable technical and organisational measures to protect your personal data against accidental loss, misuse, unauthorised access, disclosure, alteration, or destruction. These include secure servers, encrypted data transfers, routine security reviews, and limiting access to your information to authorised personnel only.

Policy Updates

This Privacy Policy may be updated periodically to reflect changes to our data practices, legal requirements, or business operations. The most current version is available on our website, and significant updates will be communicated to you as appropriate. We encourage you to review this policy regularly.

Contacting Us

If you have any questions or concerns about our handling of your personal data, please reach out to Flower Delivery Clapham using the contact methods listed on our website. We will address your inquiries promptly and do our best to resolve any concerns.